Ayelet Fishbach Books
Ayelet Fishbach is a professor of behavioral science and marketing at the University of Chicago Booth School of Business. Her research focuses on motivation, decision-making, and social psychology, and she has published extensively in leading academic journals.
Known for: Get It Done: Surprising Lessons from the Science of Motivation
Books by Ayelet Fishbach
Get It Done: Surprising Lessons from the Science of Motivation
In this insightful work, behavioral scientist Ayelet Fishbach explores the psychology of motivation and goal pursuit. Drawing on decades of research, she reveals how people can set better goals, sustain motivation, and overcome obstacles to achieve meaningful success. The book combines empirical findings with practical strategies for personal and professional growth.
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Setting the Right Goals
The first and perhaps most crucial step in any goal pursuit is choosing the right goal. If you start with the wrong target, no amount of effort or discipline will make your journey worthwhile. My research consistently shows that effective goals are not only specific but deeply meaningful to the pers...
From Get It Done: Surprising Lessons from the Science of Motivation
The Role of Intrinsic and Extrinsic Motivation
Motivation operates on two levels — internal satisfaction and external rewards. Intrinsic motivation is the joy of the activity itself: reading because you love stories, running because it makes you feel alive. Extrinsic motivation, by contrast, depends on what surrounds the activity — praise, money...
From Get It Done: Surprising Lessons from the Science of Motivation
About Ayelet Fishbach
Ayelet Fishbach is a professor of behavioral science and marketing at the University of Chicago Booth School of Business. Her research focuses on motivation, decision-making, and social psychology, and she has published extensively in leading academic journals.
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Ayelet Fishbach is a professor of behavioral science and marketing at the University of Chicago Booth School of Business. Her research focuses on motivation, decision-making, and social psychology, and she has published extensively in leading academic journals.
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