April Dunford Books
April Dunford is a Canadian entrepreneur, executive, and positioning expert known for her work in technology marketing. She has held leadership roles in several startups and large tech companies and is the author of the bestselling book Obviously Awesome.
Known for: Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It, Sales Pitch: How to Craft the Perfect Pitch for Your Product
Books by April Dunford
Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
Obviously Awesome is a practical guide to mastering product positioning. April Dunford, a veteran marketing executive, explains how to identify what makes your product unique, define its true market c...
Sales Pitch: How to Craft the Perfect Pitch for Your Product
Sales Pitch is a practical guide that teaches entrepreneurs and marketers how to create compelling product pitches that resonate with customers. April Dunford, a veteran in positioning and marketing s...
Key Insights from April Dunford
Defining Positioning
Positioning is one of those marketing concepts that often gets warped into a vague catch-all term. People talk about branding or messaging when they mean positioning, or they treat positioning as if it’s something that happens once during launch and never needs revisiting. But positioning is far mor...
From Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
The Role of Context
Context is how customers decide what your product is. No one encounters a new product as a blank slate—they filter it through past experiences, comparable categories, and known references. That’s why positioning is so deeply tied to market context: if you put your product in the wrong frame, it will...
From Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
Understanding Positioning
Before you can craft a pitch that lands with precision, you must understand the foundation beneath it: positioning. In my earlier book *Obviously Awesome*, I explored how strong positioning defines what a product is, who it’s for, and why it’s unique. *Sales Pitch* builds directly upon that philosop...
From Sales Pitch: How to Craft the Perfect Pitch for Your Product
Identifying the Target Audience
Once you have your positioning, the next step is to bring your audience into focus. A pitch is never for everyone—it’s for someone. Too often, companies make the mistake of crafting a pitch that speaks in averages, aiming for broad appeal instead of relevance. But when a customer hears a message tha...
From Sales Pitch: How to Craft the Perfect Pitch for Your Product
About April Dunford
April Dunford is a Canadian entrepreneur, executive, and positioning expert known for her work in technology marketing. She has held leadership roles in several startups and large tech companies and is the author of the bestselling book Obviously Awesome. Dunford is recognized for her expertise in p...
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April Dunford is a Canadian entrepreneur, executive, and positioning expert known for her work in technology marketing. She has held leadership roles in several startups and large tech companies and is the author of the bestselling book Obviously Awesome. Dunford is recognized for her expertise in p...
April Dunford is a Canadian entrepreneur, executive, and positioning expert known for her work in technology marketing. She has held leadership roles in several startups and large tech companies and is the author of the bestselling book Obviously Awesome. Dunford is recognized for her expertise in product positioning and go-to-market strategy.
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April Dunford is a Canadian entrepreneur, executive, and positioning expert known for her work in technology marketing. She has held leadership roles in several startups and large tech companies and is the author of the bestselling book Obviously Awesome.
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