Ann Handley Books

When I say that every business must learn to think like a publisher, I mean that you must stop viewing content as a marketing obligation and start treating it as your most valuable asset. Traditional marketing often focuses on pushing messages out—ads, announcements, promotions. But publishers? They...

From Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Voice is the soul of your brand. Too many businesses sound like they’re reading from a corporate manual. But good content, the kind that attracts and keeps people, always sounds human. When you write, speak, or produce, your tone should reflect not only your values but also your personality—it’s you...

From Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Everything begins with mindset. Before you open a document or type a word, you need the writer’s headspace—a blend of empathy, clarity, and purpose. When I coach marketers, the first thing I tell them is that writing isn’t about the writer; it’s about the reader. The notion can sound counterintuitiv...

From Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

When we talk about rules, we’re not talking about rigid formulas that kill creativity; instead, they are the skeletal framework that makes your creativity walk without stumbling. Clear grammar, sound structure, and consistency of tone are not optional—they are respect for your reader’s time. Many p...

From Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content