Andrew Greenway Books
Andrew Greenway is a former UK civil servant and member of the Government Digital Service. He has worked on major public sector reform projects and co-authored several works on digital government and organizational change.
Known for: Digital Transformation at Scale: Why the Strategy Is Delivery
Books by Andrew Greenway
Digital Transformation at Scale: Why the Strategy Is Delivery
Most organizations talk about digital transformation as if it begins with vision statements, target operating models, and long-range plans. Andrew Greenway argues the opposite: transformation succeeds or fails in delivery. In Digital Transformation at Scale: Why the Strategy Is Delivery, he shows that large institutions do not become more modern by announcing change; they become more modern by repeatedly building better services, learning from real users, and changing the organization through the work itself. Drawing on lessons from the UK Government Digital Service, Greenway offers a practical and often corrective view of what transformation really requires at scale. He explains why traditional strategy struggles in fast-changing environments, why cross-functional teams outperform siloed structures, and why technology decisions cannot be separated from culture, governance, and leadership. What makes this book especially valuable is its realism. It does not sell digital transformation as a neat framework or a quick fix. Instead, it presents it as disciplined, user-centered, iterative work. For leaders, policymakers, and transformation teams trying to turn ambition into execution, this book provides a grounded playbook for making change happen in complex organizations.
Read SummaryKey Insights from Andrew Greenway
Traditional Strategy Breaks in Digital Environments
A strategy that cannot survive contact with reality is not a strategy; it is a wish list. Greenway’s first major point is that many legacy organizations still rely on planning methods designed for a slower, more predictable world. Annual planning cycles, fixed business cases, detailed requirement do...
From Digital Transformation at Scale: Why the Strategy Is Delivery
Start with Users, Not Internal Structures
Organizations usually design around themselves; successful digital services design around users. Greenway emphasizes that transformation begins when institutions stop asking, “How do we digitize our current process?” and start asking, “What does the user actually need to accomplish?” That shift soun...
From Digital Transformation at Scale: Why the Strategy Is Delivery
Small, Cross-Functional Teams Deliver Better
Big organizations often assume big programs need big teams. Greenway shows why that instinct usually produces delay, confusion, and diluted accountability. Digital transformation works best when work is done by small, empowered, multidisciplinary teams that own a service or a meaningful part of it f...
From Digital Transformation at Scale: Why the Strategy Is Delivery
Design Means Reimagining the Whole Service
Many leaders think design begins after the important decisions are made. Greenway argues the opposite: design is the discipline that reveals what the service should be in the first place. In digital transformation, design is not decoration. It is the structured practice of understanding user needs, ...
From Digital Transformation at Scale: Why the Strategy Is Delivery
Modern Technology Enables Organizational Change
Technology is often blamed for failed transformation, but Greenway’s point is subtler: the real problem is usually using technology in ways that preserve old organizational habits. Large institutions buy massive systems, lock themselves into vendors, and build brittle architectures because those cho...
From Digital Transformation at Scale: Why the Strategy Is Delivery
Governance Should Enable, Not Paralyze Delivery
In many organizations, governance is designed to prevent mistakes, but it often prevents progress instead. Greenway argues that digital transformation needs a different model of accountability: one based on transparent evidence, frequent review, and practical decision-making close to the work. Tradi...
From Digital Transformation at Scale: Why the Strategy Is Delivery
About Andrew Greenway
Andrew Greenway is a former UK civil servant and member of the Government Digital Service. He has worked on major public sector reform projects and co-authored several works on digital government and organizational change.
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Andrew Greenway is a former UK civil servant and member of the Government Digital Service. He has worked on major public sector reform projects and co-authored several works on digital government and organizational change.
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