and Robert E. Litan Books
Litan is an economist and attorney known for his work on entrepreneurship and public policy.
Known for: After the Idea: The Power and Pursuit of Innovation in Business
Books by and Robert E. Litan
After the Idea: The Power and Pursuit of Innovation in Business
This book explores how innovation drives business success and economic growth, analyzing the processes that transform ideas into marketable products and services. It discusses the challenges organizations face in sustaining innovation and offers insights into policy and management practices that foster creative enterprise.
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The Innovation Imperative
The global economy in the late twentieth century, and even more so today, moves at a breathtaking pace. Technologies spread across borders instantaneously, competitors emerge overnight, and consumer preferences shift like living organisms. In such an environment, innovation is no longer optional. It...
From After the Idea: The Power and Pursuit of Innovation in Business
From Idea to Market
An idea, no matter how brilliant, holds no economic value until it enters the marketplace. The journey from thought to product involves a series of challenging transitions — research, development, testing, and commercialization. In this chapter, we analyze these stages and the factors that accelerat...
From After the Idea: The Power and Pursuit of Innovation in Business
About and Robert E. Litan
Litan is an economist and attorney known for his work on entrepreneurship and public policy.
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Litan is an economist and attorney known for his work on entrepreneurship and public policy.
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