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Amy Wallace Books

1 book·~10 min total read

Amy Wallace is an American journalist and author who has written for publications such as Wired and The New York Times.

Known for: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Books by Amy Wallace

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

leadership·10 min read

Creativity, Inc. is a book by Ed Catmull, co-founder of Pixar Animation Studios, and journalist Amy Wallace. It explores the management philosophy and creative culture behind Pixar’s success, focusing on how to build an environment that fosters innovation and creativity. Catmull shares insights from decades of leadership experience, detailing how to balance artistic freedom with organizational discipline.

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Key Insights from Amy Wallace

1

Early Career and Vision

My journey into creativity began long before Pixar existed, in the world of computer graphics—a field so new that many doubted it could ever be used for storytelling. As a student, I dreamt of making the first feature-length computer-animated film, though I had no idea how it could be done. That dre...

From Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

2

Founding of Pixar

Pixar didn’t begin as the storyteller it is known as today. Originally, we were a technology company—a small spin-off from Lucasfilm focused on developing a computer graphics system called the Pixar Image Computer. Our goal was to sell technology, not tell tales. But woven into the company’s fabric ...

From Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

About Amy Wallace

Amy Wallace is an American journalist and author who has written for publications such as Wired and The New York Times.

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Amy Wallace is an American journalist and author who has written for publications such as Wired and The New York Times.

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