Adam M. Brandenburger Books
Brandenburger is a professor at New York University specializing in strategy and game theory.
Known for: Co-opetition: A Revolutionary Mindset That Combines Competition and Cooperation
Books by Adam M. Brandenburger
Co-opetition: A Revolutionary Mindset That Combines Competition and Cooperation
Co-opetition introduces a groundbreaking approach to business strategy that blends competition and cooperation. Drawing on game theory, the authors show how companies can create and capture value by working with competitors, customers, suppliers, and complementors. The book provides practical frameworks for analyzing strategic interactions and demonstrates how to move beyond zero-sum thinking to achieve mutual gains.
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From Zero‑Sum Thinking to Interdependent Strategy
Traditional business strategy, from Porter’s Five Forces to classical industrial economics, often painted competition as a battle for fixed value. Firms were to raise barriers to entry, erode rivals’ profits, and seize bargaining power from suppliers or customers. Yet such advice assumed the game’s ...
From Co-opetition: A Revolutionary Mindset That Combines Competition and Cooperation
Introducing Game Theory as Strategy’s Language
Game theory provides the analytical backbone of *Co‑opetition*. It helps us trace how rational players interact when outcomes depend on mutual choices. But we applied it not as a mathematical curiosity—instead, as a lens through which to view business creativity. A strategy, in our view, is a plan f...
From Co-opetition: A Revolutionary Mindset That Combines Competition and Cooperation
About Adam M. Brandenburger
Brandenburger is a professor at New York University specializing in strategy and game theory.
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Brandenburger is a professor at New York University specializing in strategy and game theory.
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