Trond Arne Undheim Books
Trond Arne Undheim is a futurist, author, and entrepreneur with experience in technology strategy and innovation. He has worked in academia, government, and industry, focusing on the intersection of emerging technologies and business transformation.
Known for: Future Tech: How to Capture Value from Disruptive Industry Trends
Books by Trond Arne Undheim
Future Tech: How to Capture Value from Disruptive Industry Trends
Future Tech is a practical guide to one of the defining challenges of our time: how to understand fast-moving technologies before they overturn industries, institutions, and everyday life. Trond Arne Undheim examines major waves of innovation—from artificial intelligence and blockchain to robotics, biotech, and quantum computing—not as isolated inventions, but as forces that interact with markets, policy, talent, and public trust. His central question is not simply which technologies will matter, but who will capture the value they create. What makes the book especially useful is its refusal to treat disruption as hype. Undheim offers a disciplined framework for judging timing, adoption, business impact, and social consequences, helping leaders separate genuine transformation from fashionable noise. He also shows that technological advantage rarely belongs to the inventors alone; it often flows to those who build ecosystems, shape standards, manage risk, and adapt faster than competitors. Drawing on experience across academia, entrepreneurship, government, and technology strategy, Undheim writes with both breadth and realism. For executives, investors, policymakers, founders, and curious professionals, Future Tech provides a grounded way to think strategically about uncertainty—and to act before disruption becomes crisis.
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Understanding What Makes Technology Truly Emerging
A technology is not important just because it is new; it matters when it changes the logic of an industry. That is the starting point of Future Tech. Undheim argues that emerging technologies should not be judged by headlines, venture funding, or novelty alone. Their real significance comes from the...
From Future Tech: How to Capture Value from Disruptive Industry Trends
Disruption Is Reconfiguration, Not Sudden Chaos
Most people imagine disruption as a dramatic moment when a brilliant startup destroys an established industry overnight. Undheim offers a more useful view: disruption is usually a gradual reconfiguration of capabilities, incentives, and market structure. Long before the public notices a revolution, ...
From Future Tech: How to Capture Value from Disruptive Industry Trends
Analyze Timing, Impact, and Adoption Together
The future rarely arrives all at once; it unfolds unevenly across sectors, geographies, and user groups. One of the book’s most practical contributions is its emphasis on three linked questions: When will a technology mature? What impact could it have? And how quickly will people adopt it? Undheim s...
From Future Tech: How to Capture Value from Disruptive Industry Trends
Technology Never Advances Outside Society
Every major technology debate eventually becomes a debate about values. Undheim insists that future tech cannot be understood as a purely technical or commercial phenomenon. Innovation is shaped by laws, institutions, cultural norms, labor markets, and public confidence. In other words, technology d...
From Future Tech: How to Capture Value from Disruptive Industry Trends
Case Studies Reveal How Value Escapes
Innovation does not guarantee profit. One of Undheim’s most important lessons is that value created by new technology is often captured by someone other than the inventor. The book’s case-based approach shows that companies can pioneer an idea, develop key intellectual property, or even shape an ear...
From Future Tech: How to Capture Value from Disruptive Industry Trends
Ecosystems Beat Isolated Innovation Efforts
No company, government, or lab builds the future alone. Undheim emphasizes that emerging technologies develop through ecosystems: networks of suppliers, developers, regulators, investors, customers, universities, and complementary service providers. The strength of these networks often determines wh...
From Future Tech: How to Capture Value from Disruptive Industry Trends
About Trond Arne Undheim
Trond Arne Undheim is a futurist, author, and entrepreneur with experience in technology strategy and innovation. He has worked in academia, government, and industry, focusing on the intersection of emerging technologies and business transformation.
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Trond Arne Undheim is a futurist, author, and entrepreneur with experience in technology strategy and innovation. He has worked in academia, government, and industry, focusing on the intersection of emerging technologies and business transformation.
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