Theresa M. Lina Books
Theresa M. Lina is the founder and CEO of Lina Group, Inc.
Known for: Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It
Books by Theresa M. Lina
Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It
Be the Go-To provides a strategic framework for positioning yourself or your business as the leading authority in your market. Drawing on the author's experience in Silicon Valley and consulting for major firms, the book outlines the 'Apollo Method for Market Dominance'—a step-by-step process to differentiate, build credibility, and command premium pricing. It combines marketing strategy, brand positioning, and leadership insights to help professionals and organizations become indispensable in their fields.
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Key Idea 1: Launch – Crafting a Bold Vision and Defining Your Space
Every great mission begins with a launch, and in your pursuit to become the go-to authority, you must define your place in orbit—the unique space that belongs to you alone. The first phase of the Apollo Method demands clarity and courage. You need a vision so magnetic that it invites others to follo...
From Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It
Key Idea 2: Ignite – Building Credibility and Visibility
No spacecraft launches into the void and stays unseen. The Ignite phase is where your vision starts lighting up the marketplace with gravity and brilliance. Becoming the go-to is as much about perception as performance—your reputation must not only exist but inspire belief. Ignite is all about infl...
From Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It
About Theresa M. Lina
Theresa M. Lina is the founder and CEO of Lina Group, Inc., a consulting firm specializing in market leadership strategy. She has worked with technology companies, startups, and global enterprises, and has served as a lecturer at Stanford University. Her expertise lies in helping organizations achie...
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Theresa M. Lina is the founder and CEO of Lina Group, Inc., a consulting firm specializing in market leadership strategy. She has worked with technology companies, startups, and global enterprises, and has served as a lecturer at Stanford University. Her expertise lies in helping organizations achie...
Theresa M. Lina is the founder and CEO of Lina Group, Inc., a consulting firm specializing in market leadership strategy. She has worked with technology companies, startups, and global enterprises, and has served as a lecturer at Stanford University. Her expertise lies in helping organizations achieve market dominance through strategic positioning and innovation.
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Theresa M. Lina is the founder and CEO of Lina Group, Inc.
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