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Susan McPherson Books

1 book·~10 min total read

Susan McPherson is a communications consultant, speaker, and founder of McPherson Strategies, a social impact communications firm. She is recognized for her expertise in corporate social responsibility, sustainability, and social good, and has been featured in major media outlets for her thought leadership on building purposeful connections in business.

Known for: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

Books by Susan McPherson

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

communication·10 min read

In this book, communications strategist Susan McPherson presents a practical guide to building authentic and lasting professional relationships in the digital age. She introduces the 'Gather, Ask, Do' method, a three-step approach to connecting with others through empathy, curiosity, and purposeful action. Drawing on her experience as a corporate social responsibility expert, McPherson offers actionable advice for professionals seeking to create meaningful networks that foster collaboration, trust, and mutual growth.

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Key Insights from Susan McPherson

1

The Connection Crisis

Before we can rebuild meaningful connections, we need to understand why they’ve weakened. The last two decades have brought stunning technological advances—tools that let us communicate instantly across continents. Yet this convenience has masked a deeper loss: our interactions have become transacti...

From The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

2

The Gather Principle

Gathering is the foundation of everything that follows. It begins not with reaching out to others but with turning inward. Before we can form authentic connections, we must be clear about who we are and what we stand for. Gathering means mapping your network—both the people in your life and the valu...

From The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

About Susan McPherson

Susan McPherson is a communications consultant, speaker, and founder of McPherson Strategies, a social impact communications firm. She is recognized for her expertise in corporate social responsibility, sustainability, and social good, and has been featured in major media outlets for her thought lea...

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Susan McPherson is a communications consultant, speaker, and founder of McPherson Strategies, a social impact communications firm. She is recognized for her expertise in corporate social responsibility, sustainability, and social good, and has been featured in major media outlets for her thought leadership on building purposeful connections in business.

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Susan McPherson is a communications consultant, speaker, and founder of McPherson Strategies, a social impact communications firm. She is recognized for her expertise in corporate social responsibility, sustainability, and social good, and has been featured in major media outlets for her thought leadership on building purposeful connections in business.

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