Shoshana Zuboff Books
Shoshana Zuboff is an American scholar, author, and former Harvard Business School professor known for her work on the social, economic, and psychological implications of digital technology. Her research focuses on the intersection of technology, capitalism, and human rights.
Known for: The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
Books by Shoshana Zuboff
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
In this groundbreaking work, Shoshana Zuboff explores how major technology corporations have created a new form of capitalism built on the extraction and monetization of personal data. She examines the social, political, and psychological consequences of this system, arguing that surveillance capitalism threatens individual autonomy, democracy, and the very fabric of society.
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Origins of the Digital Economy: The Ideals and Betrayal of the Internet
The birth of the digital age carried with it the purity of idealism. The internet’s pioneers imagined a free space for knowledge sharing—a global community where everyone could speak and connect as equals. Early tech enterprises fueled this vision with commercial energy. Companies like Google, Faceb...
From The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
The Discovery of Behavioral Surplus: Where Profit Comes From
The true breakthrough of surveillance capitalism came with Google’s discovery of what I call ‘behavioral surplus.’ Beyond the data users knowingly provide lies a rich trove of unintended behavioral traces—how we move, react, connect interests, and respond emotionally. Google extracted these surplus ...
From The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
About Shoshana Zuboff
Shoshana Zuboff is an American scholar, author, and former Harvard Business School professor known for her work on the social, economic, and psychological implications of digital technology. Her research focuses on the intersection of technology, capitalism, and human rights.
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Shoshana Zuboff is an American scholar, author, and former Harvard Business School professor known for her work on the social, economic, and psychological implications of digital technology. Her research focuses on the intersection of technology, capitalism, and human rights.
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