Shlomo Benartzi Books
Shlomo Benartzi is a professor at the UCLA Anderson School of Management and a leading expert in behavioral economics. He is known for his work on retirement savings and digital decision-making, and has collaborated with Nobel laureate Richard Thaler on the Save More Tomorrow program.
Known for: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
Books by Shlomo Benartzi
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
In this book, behavioral economist Shlomo Benartzi explores how digital interfaces shape human decision-making. Drawing on behavioral science and real-world experiments, he reveals how subtle design choices on screens can influence choices, spending, and learning. The book offers insights for businesses, designers, and policymakers on how to create digital environments that help people make better decisions.
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The Behavioral Foundations
Before we can talk about screens, we need to revisit how people make choices in the first place. Behavioral economics shattered the myth of Homo economicus—the perfectly rational decision-maker—and exposed a more complex truth: people are predictably irrational. We are creatures of bias, shortcuts, ...
From The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
The Power of Defaults
Defaults are among the most powerful yet understated behavioral tools in both analog and digital worlds. When something is preselected—a subscription setting, a privacy checkbox, a payment renewal—we are astonishingly likely to leave it that way. Defaults signal what is normal, or even recommended, ...
From The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
About Shlomo Benartzi
Shlomo Benartzi is a professor at the UCLA Anderson School of Management and a leading expert in behavioral economics. He is known for his work on retirement savings and digital decision-making, and has collaborated with Nobel laureate Richard Thaler on the Save More Tomorrow program.
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Shlomo Benartzi is a professor at the UCLA Anderson School of Management and a leading expert in behavioral economics. He is known for his work on retirement savings and digital decision-making, and has collaborated with Nobel laureate Richard Thaler on the Save More Tomorrow program.
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