Sheera Frenkel Books
Sheera Frenkel is a technology reporter for The New York Times, specializing in cybersecurity and social media.
Known for: An Ugly Truth: Inside Facebook’s Battle for Domination
Books by Sheera Frenkel
An Ugly Truth: Inside Facebook’s Battle for Domination
An investigative account of Facebook’s internal struggles and ethical controversies, revealing how the company’s pursuit of growth and influence led to global consequences. The book explores decisions made by Mark Zuckerberg and Sheryl Sandberg, detailing the tension between innovation, privacy, and accountability.
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Mark Zuckerberg’s Leadership Philosophy
From the start, Mark Zuckerberg built Facebook around a single principle: growth through connection. His mantra, 'move fast and break things,' became a cultural code. In our reporting, employees repeatedly told us that Zuckerberg’s obsession with expansion—more users, more engagement, more time on s...
From An Ugly Truth: Inside Facebook’s Battle for Domination
Sheryl Sandberg’s Role
When Sheryl Sandberg joined Facebook in 2008, she brought the operational discipline the start-up lacked. Her experience at Google gave her a blueprint for monetization—turning attention into advertising gold. She established a robust revenue model built on targeted ads and a brand-friendly image th...
From An Ugly Truth: Inside Facebook’s Battle for Domination
About Sheera Frenkel
Sheera Frenkel is a technology reporter for The New York Times, specializing in cybersecurity and social media.
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Sheera Frenkel is a technology reporter for The New York Times, specializing in cybersecurity and social media.
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