Scott Stratten Books
Scott Stratten is a Canadian author, speaker, and marketing expert known for his work on relationship-based marketing and social media engagement. He is the founder of UnMarketing and has been recognized as one of the top influencers in modern marketing.
Known for: UnMarketing: Stop Marketing. Start Engaging.
Books by Scott Stratten
UnMarketing: Stop Marketing. Start Engaging.
In UnMarketing: Stop Marketing. Start Engaging., Scott Stratten argues that the future of business does not belong to companies with the loudest ads, the biggest campaigns, or the slickest slogans. It belongs to organizations that earn trust by listening, responding, and building real relationships. This book challenges the traditional idea of marketing as interruption and replaces it with a more human approach: engagement. Instead of chasing attention through one-way promotion, Stratten shows how businesses can grow by being useful, responsive, and memorable in every interaction. What makes the book stand out is its practicality. Stratten does not offer abstract theory or social media hype. He explains how word of mouth, customer service, online presence, and authenticity work together to shape reputation and revenue. Drawing from his experience as a marketing speaker, entrepreneur, and former music industry promoter, he writes with energy, humor, and a strong understanding of how modern customers actually behave. In a world where people can instantly share praise or criticism, UnMarketing remains a sharp, relevant guide for entrepreneurs, marketers, and business leaders who want to stop pushing messages and start creating meaningful connections.
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Marketing Fails When It Interrupts
The biggest shift in modern business is simple: people no longer reward interruption the way they once did. Traditional marketing was built on forcing a message into someone’s day through ads, cold calls, direct mail, or mass promotion. Scott Stratten argues that this approach is losing power becaus...
From UnMarketing: Stop Marketing. Start Engaging.
People Trust People, Not Campaigns
A brand’s most persuasive message often comes from someone who is not on its payroll. Stratten emphasizes that word of mouth is not a side effect of marketing; it is the core engine of trust. People believe friends, peers, reviewers, and even strangers online more than they believe official messagin...
From UnMarketing: Stop Marketing. Start Engaging.
Social Media Is Customer Service
Many companies treat social media as a broadcasting tool, but Stratten insists its real power lies in responsiveness. Platforms like Twitter, Facebook, LinkedIn, and others are not just stages for announcements. They are public spaces where customers ask questions, praise great experiences, and expo...
From UnMarketing: Stop Marketing. Start Engaging.
Authenticity Beats Corporate Perfection
Customers do not expect perfection nearly as much as they expect honesty. One of Stratten’s strongest themes is that authenticity creates stronger relationships than polished corporate language. Businesses often hide behind jargon, legalistic statements, and carefully filtered branding because they ...
From UnMarketing: Stop Marketing. Start Engaging.
Every Interaction Is Part Of Marketing
Most companies separate marketing from operations, sales, and service, but customers never do. Stratten’s point is clear: your marketing is not just your advertisements, website copy, or campaign slogans. It is every experience a customer has with your business. The receptionist, invoice design, ret...
From UnMarketing: Stop Marketing. Start Engaging.
Relationships Outperform Short-Term Promotion
A discount can attract attention, but a relationship creates resilience. Stratten repeatedly pushes readers to stop chasing quick promotional wins at the expense of long-term loyalty. Many businesses fall into a cycle of constant offers, limited-time deals, and aggressive sales tactics because these...
From UnMarketing: Stop Marketing. Start Engaging.
About Scott Stratten
Scott Stratten is a Canadian author, speaker, and marketing expert known for his work on relationship-based marketing and social media engagement. He is the founder of UnMarketing and has been recognized as one of the top influencers in modern marketing.
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Scott Stratten is a Canadian author, speaker, and marketing expert known for his work on relationship-based marketing and social media engagement. He is the founder of UnMarketing and has been recognized as one of the top influencers in modern marketing.
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