Scott Stratten Books
Scott Stratten is a Canadian author, speaker, and marketing expert known for his work on relationship-based marketing and social media engagement. He is the founder of UnMarketing and has been recognized as one of the top influencers in modern marketing.
Known for: UnMarketing: Stop Marketing. Start Engaging.
Books by Scott Stratten
UnMarketing: Stop Marketing. Start Engaging.
UnMarketing challenges traditional marketing methods by emphasizing authentic engagement over pushy promotion. Scott Stratten argues that businesses should focus on building relationships and trust with customers through genuine interaction, transparency, and value-driven communication rather than relying on outdated advertising tactics.
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The Problem with Traditional Marketing
Stratten opens by exposing the flaws of old-school marketing: intrusive ads, cold calls, and mass campaigns that aim to shout louder rather than connect better. These methods, he argues, no longer work in an age where consumers have control over what they see, share, and buy. The result of aggressiv...
From UnMarketing: Stop Marketing. Start Engaging.
Engagement: The New Core of Marketing
At the heart of Stratten’s message is a simple truth: people don’t like being marketed to—they like being engaged. True engagement means interacting with customers as real people rather than as data points. It’s a continuous process built on respect and curiosity. Companies that focus on dialogue in...
From UnMarketing: Stop Marketing. Start Engaging.
About Scott Stratten
Scott Stratten is a Canadian author, speaker, and marketing expert known for his work on relationship-based marketing and social media engagement. He is the founder of UnMarketing and has been recognized as one of the top influencers in modern marketing.
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Scott Stratten is a Canadian author, speaker, and marketing expert known for his work on relationship-based marketing and social media engagement. He is the founder of UnMarketing and has been recognized as one of the top influencers in modern marketing.
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