Roger L. Martin Books
Roger L. Martin is a Canadian management thinker, former Dean of the Rotman School of Management at the University of Toronto, and a trusted advisor to global business leaders.
Known for: A New Way to Think: Your Guide to Superior Management Effectiveness
Books by Roger L. Martin
A New Way to Think: Your Guide to Superior Management Effectiveness
In this book, Roger L. Martin challenges conventional management wisdom and offers fresh perspectives on how leaders can rethink their assumptions to achieve better results. Drawing from decades of consulting and academic experience, Martin presents 14 short essays that each tackle a common business misconception, encouraging readers to adopt more effective mental models for strategy, innovation, and organizational success.
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The Role of Competition
We’ve been taught to see competition as the driving force behind progress. The logic is simple: if you outperform rivals, you win. Yet, in practice, this obsession with outcompeting others often blinds companies to the very reason they exist—their customers. In this chapter, I challenge the conventi...
From A New Way to Think: Your Guide to Superior Management Effectiveness
Strategy as Choice
Strategy isn’t a plan. It’s a choice—a deliberate, disciplined act of deciding where to play and how to win. Throughout my career, I’ve seen organizations confuse strategy with elaborate planning cycles. They mistake forecasting for foresight, creating documents thick with analyses yet thin in convi...
From A New Way to Think: Your Guide to Superior Management Effectiveness
About Roger L. Martin
Roger L. Martin is a Canadian management thinker, former Dean of the Rotman School of Management at the University of Toronto, and a trusted advisor to global business leaders. He is known for his work on integrative thinking, design of business, and strategy, and has been recognized as one of the w...
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Roger L. Martin is a Canadian management thinker, former Dean of the Rotman School of Management at the University of Toronto, and a trusted advisor to global business leaders. He is known for his work on integrative thinking, design of business, and strategy, and has been recognized as one of the w...
Roger L. Martin is a Canadian management thinker, former Dean of the Rotman School of Management at the University of Toronto, and a trusted advisor to global business leaders. He is known for his work on integrative thinking, design of business, and strategy, and has been recognized as one of the world’s top management thinkers by Thinkers50.
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Roger L. Martin is a Canadian management thinker, former Dean of the Rotman School of Management at the University of Toronto, and a trusted advisor to global business leaders.
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