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Roger Dawson Books

1 book·~10 min total read

Roger Dawson is a professional speaker and author known for his expertise in negotiation and persuasion. He has conducted seminars for major corporations and authored several books on business communication and success strategies.

Known for: Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

Books by Roger Dawson

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

communication·10 min read

This book provides practical strategies and psychological insights for mastering negotiation in business and everyday life. Roger Dawson explains how to use power principles, tactics, and counter-tactics to achieve win-win outcomes and gain advantage in any negotiation scenario.

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Key Insights from Roger Dawson

1

The Philosophy of Power Negotiating: Creating Win–Win Outcomes

At the heart of Power Negotiating is a belief that the best deals are those where both sides leave the table satisfied. Negotiation is a process of discovering mutual benefit, not an act of deception. I teach that our goal should always be a win–win because deals built on mutual respect tend to last...

From Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

2

Understanding the Sources of Power

Power comes in many forms, and understanding these sources lets you select the right lever at the right moment. In my experience, there are five major types: legitimate, reward, coercive, expert, and referent power. Legitimate power stems from authority—titles, positions, or roles that carry decisio...

From Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

About Roger Dawson

Roger Dawson is a professional speaker and author known for his expertise in negotiation and persuasion. He has conducted seminars for major corporations and authored several books on business communication and success strategies.

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Roger Dawson is a professional speaker and author known for his expertise in negotiation and persuasion. He has conducted seminars for major corporations and authored several books on business communication and success strategies.

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