Porter Erisman Books
Porter Erisman is a former Alibaba executive who served as head of international marketing. He has worked extensively in China and is known for his insights into global entrepreneurship and digital business transformation.
Known for: Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
Books by Porter Erisman
Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
Alibaba's World offers an insider's view of how Jack Ma and his team built Alibaba from a small start-up into one of the world's largest e-commerce companies. Drawing on his years as a senior executive at Alibaba, Porter Erisman recounts the company's early struggles, its competition with eBay, and its rise to global prominence, providing lessons on entrepreneurship, innovation, and cross-cultural business strategy.
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Jack Ma’s Vision
Jack’s vision was always deceptively simple: to help small businesses succeed online. At a time when China’s economy was shifting toward modernization, he recognized an enormous gap—millions of merchants ready to trade but lacking tools to reach customers beyond their local markets. He believed that...
From Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
Founding Challenges
Alibaba’s early days were marked by discouragement. Few investors wanted to bet on an unproven Chinese start-up. The infrastructure barely existed—slow internet speeds, lack of online payment systems, and customers suspicious of digital transactions. Inside our cramped office, we faced daily uncerta...
From Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business
About Porter Erisman
Porter Erisman is a former Alibaba executive who served as head of international marketing. He has worked extensively in China and is known for his insights into global entrepreneurship and digital business transformation.
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Porter Erisman is a former Alibaba executive who served as head of international marketing. He has worked extensively in China and is known for his insights into global entrepreneurship and digital business transformation.
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