Perry Marshall Books

Leverage is the invisible engine behind all exponential success. Most people try to grow by working harder. They increase their hours, their effort, and their stress, hoping to eventually earn more. That is a linear mindset. What 80/20 teaches you—and what I emphasize throughout this book—is that re...

From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

The heart of 80/20 thinking lies in finding the vital few—the customers, products, and activities that truly generate results. It’s not intuition; it’s mathematics. If you examine your data carefully, you’ll find an unmistakable pattern. A small percentage of your customers account for most of your ...

From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

The modern local marketplace is both chaotic and full of opportunity. As a business owner, you are placed at the crossroads of digital discovery and human relationships. In the early chapters, we outline how local consumers make decisions today—they search online, read reviews, ask friends, and stil...

From Ultimate Guide to Local Business Marketing

Local marketing starts with understanding who you’re talking to. Too many business owners think their ideal customer is ‘anyone nearby.’ That’s not enough. Your perfect customers are those most aligned with your offer, your story, and your profit pattern. I devote entire sections of the book to teac...

From Ultimate Guide to Local Business Marketing