Perry Marshall Books
Perry Marshall is an American author, entrepreneur, and marketing consultant known for his expertise in Google Ads, direct marketing, and business growth strategies. He has written several influential books on marketing and business efficiency.
Known for: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, Ultimate Guide to Local Business Marketing
Books by Perry Marshall
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
In this book, Perry Marshall applies the 80/20 principle to sales and marketing, showing how a small fraction of efforts and customers generate the majority of results. He provides practical strategie...
Ultimate Guide to Local Business Marketing
Ultimate Guide to Local Business Marketing is a practical playbook for small business owners who want to become the obvious choice in their neighborhood. Rather than treating marketing as a collection...
Key Insights from Perry Marshall
Understanding Leverage
Leverage is the invisible engine behind all exponential success. Most people try to grow by working harder. They increase their hours, their effort, and their stress, hoping to eventually earn more. That is a linear mindset. What 80/20 teaches you—and what I emphasize throughout this book—is that re...
From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Identifying the Vital Few
The heart of 80/20 thinking lies in finding the vital few—the customers, products, and activities that truly generate results. It’s not intuition; it’s mathematics. If you examine your data carefully, you’ll find an unmistakable pattern. A small percentage of your customers account for most of your ...
From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
The Local Marketing Ecosystem Matters
Local marketing is no longer a simple matter of putting up a sign and waiting for foot traffic. Every local business now operates inside an ecosystem where search engines, maps, reviews, referrals, social media, local events, direct mail, and word of mouth influence the same buying decision. A custo...
From Ultimate Guide to Local Business Marketing
Define Your Ideal Local Customer
One of the costliest mistakes in local marketing is assuming your target customer is simply anyone within driving distance. That belief sounds inclusive, but in practice it makes messaging generic, advertising inefficient, and positioning forgettable. The book argues that effective local marketing s...
From Ultimate Guide to Local Business Marketing
Build a Trustworthy Online Presence
For many local businesses, the first impression is no longer the storefront. It is the search result, map listing, website, or social profile a customer sees before ever making contact. In that sense, your online presence is your digital front door, and if it looks incomplete, outdated, or inconsist...
From Ultimate Guide to Local Business Marketing
Use Google Ads With Local Intent
Visibility is valuable, but visibility at the right moment is transformative. That is why Google Ads occupies such an important place in the book. When someone searches for a service with immediate local intent, such as "emergency plumber near me" or "family lawyer in Austin," they are not browsing ...
From Ultimate Guide to Local Business Marketing
About Perry Marshall
Perry Marshall is an American author, entrepreneur, and marketing consultant known for his expertise in Google Ads, direct marketing, and business growth strategies. He has written several influential books on marketing and business efficiency.
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Perry Marshall is an American author, entrepreneur, and marketing consultant known for his expertise in Google Ads, direct marketing, and business growth strategies. He has written several influential books on marketing and business efficiency.
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