Paul Roetzer, Mike Kaput Books
Paul Roetzer is the founder and CEO of the Marketing AI Institute and PR 20/20, focusing on the intersection of marketing and artificial intelligence. Mike Kaput is the Chief Content Officer at the Marketing AI Institute, specializing in AI-driven marketing strategy and education.
Known for: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
Books by Paul Roetzer, Mike Kaput
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
This book explores how artificial intelligence is transforming marketing strategy, operations, and customer engagement. It provides a practical framework for marketers to understand, adopt, and scale AI technologies to drive growth and efficiency. The authors explain key AI concepts, use cases, and ethical considerations, helping readers prepare for the future of intelligent marketing.
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Understanding the Artificial Intelligence Revolution in Marketing
The transformation sweeping across marketing today has its roots in something much larger than automation or analytics. It is a revolution driven by the ability of machines to learn, to adapt, and to make predictions based on massive amounts of data. Yet before we can grasp its significance, we need...
From Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
The Piloting AI Model: From Awareness to Transformation
When we first began helping organizations adopt AI, we noticed a common pattern: excitement gave way to paralysis. Marketers saw the potential but didn’t know where to start. The Piloting AI model emerged from our effort to turn abstract ambition into structured action. It provides a disciplined met...
From Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
About Paul Roetzer, Mike Kaput
Paul Roetzer is the founder and CEO of the Marketing AI Institute and PR 20/20, focusing on the intersection of marketing and artificial intelligence. Mike Kaput is the Chief Content Officer at the Marketing AI Institute, specializing in AI-driven marketing strategy and education.
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Paul Roetzer is the founder and CEO of the Marketing AI Institute and PR 20/20, focusing on the intersection of marketing and artificial intelligence. Mike Kaput is the Chief Content Officer at the Marketing AI Institute, specializing in AI-driven marketing strategy and education.
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