Paul Hague Books
Paul Hague is a market researcher and author specializing in B2B marketing and customer insight. Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International, with over 25 years of experience helping global companies enhance their customer experience strategies.
Known for: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Books by Paul Hague
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
B2B Customer Experience is a comprehensive guide for business-to-business organizations seeking to deliver exceptional customer experiences. The book provides practical frameworks for planning, mapping, structuring, implementing, and controlling effective customer experience strategies. Drawing on real-world case studies and data, it helps readers understand the intricacies of B2B relationships and offers actionable insights to improve customer satisfaction and loyalty.
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Understanding B2B Customer Relationships and Their Unique Complexity
In consumer markets, customer experience often hinges on emotions and instant gratification—a smooth checkout process, a friendly retail interaction, or intuitive usability in an app. B2B relationships, on the other hand, are built on long-term trust and rational decision-making, yet they are no les...
From B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Researching Customer Needs: Data as the Foundation of CX Strategy
Before a business can improve experience, it must understand what its customers actually value. In our approach, insight is the cornerstone. We advocate structured B2B market research to capture both functional and emotional drivers of loyalty: performance, support, responsiveness, expertise. Tradit...
From B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
About Paul Hague
Paul Hague is a market researcher and author specializing in B2B marketing and customer insight. Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International, with over 25 years of experience helping global companies enhance their customer experience strategies.
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Paul Hague is a market researcher and author specializing in B2B marketing and customer insight. Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International, with over 25 years of experience helping global companies enhance their customer experience strategies.
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