Patty Azzarello Books
Patty Azzarello is an American business executive, author, and leadership advisor. She has served as a CEO and general manager in technology companies including Hewlett-Packard and has extensive experience in leading organizational transformation and growth.
Known for: Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Books by Patty Azzarello
Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Great strategies rarely fail because they are unintelligent. They fail because they stall in the messy space between ambition and execution. In Move, Patty Azzarello tackles that gap head-on, showing leaders how to turn strategic intent into visible progress even when teams are overwhelmed, priorities compete, and setbacks threaten momentum. Rather than treating execution as a matter of discipline alone, she argues that leaders must deliberately align direction, structure, pace, and accountability so the organization can actually move. What makes this book valuable is its practical realism. Azzarello understands that leaders do not operate in ideal conditions; they lead through ambiguity, resistance, limited resources, and constant distraction. Drawing on her experience as a senior technology executive, CEO, and leadership advisor, she offers a framework for cutting through complexity and helping people focus on what matters most. The result is a leadership guide that is both strategic and operational. For executives, managers, and aspiring leaders who are tired of plans that look good on paper but fail in practice, Move provides a clear, actionable approach for creating traction, overcoming stalls, and delivering results that stick.
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The MOVE Framework Makes Strategy Happen
A brilliant strategy means very little if the organization cannot translate it into action. That is the central insight behind Azzarello’s MOVE framework, a practical model for helping leaders execute with consistency rather than hope. The framework focuses on four leadership levers: mindset, organi...
From Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Clarity of Direction Starts with Mindset
Confusion is often mistaken for poor performance. Azzarello argues that many teams fail not because they lack talent or commitment, but because leaders have not created a clear, shared mindset around the strategy. Senior leaders may believe the direction is obvious, yet people across functions frequ...
From Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Structure Must Support Strategic Priorities
Organizations often claim to want change while preserving structures built for the past. Azzarello highlights this as a major source of stalled execution. If reporting lines, incentives, decision rights, and resource allocation remain misaligned with the strategy, people will default to old behavior...
From Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Velocity Comes from Focused Momentum
Progress slows less from lack of effort than from too many competing motions. Azzarello’s concept of velocity is not about rushing blindly; it is about maintaining forward movement with enough pace, focus, and decision-making energy to prevent the organization from drifting back into inertia. In man...
From Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Execution Demands Visible Accountability and Delivery
Many organizations talk about accountability, but few make it practical. Azzarello argues that execution improves when leaders stop treating accountability as a vague cultural value and start defining who will deliver what, by when, and how progress will be reviewed. Without that specificity, strate...
From Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Decisive Leadership Breaks Organizational Gridlock
Organizations stall when leaders confuse inclusion with indecision. Azzarello makes the case that decisive leadership is not about acting impulsively or ignoring input. It is about moving forward once enough information is available, making trade-offs explicit, and giving the organization confidence...
From Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
About Patty Azzarello
Patty Azzarello is an American business executive, author, and leadership advisor. She has served as a CEO and general manager in technology companies including Hewlett-Packard and has extensive experience in leading organizational transformation and growth. She is also the founder of the Azzarello ...
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Patty Azzarello is an American business executive, author, and leadership advisor. She has served as a CEO and general manager in technology companies including Hewlett-Packard and has extensive experience in leading organizational transformation and growth. She is also the founder of the Azzarello ...
Patty Azzarello is an American business executive, author, and leadership advisor. She has served as a CEO and general manager in technology companies including Hewlett-Packard and has extensive experience in leading organizational transformation and growth. She is also the founder of the Azzarello Group, which provides leadership and business performance consulting.
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Patty Azzarello is an American business executive, author, and leadership advisor. She has served as a CEO and general manager in technology companies including Hewlett-Packard and has extensive experience in leading organizational transformation and growth.
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