Patrick Renvoise, Christophe Morin Books
Patrick Renvoise and Christophe Morin are pioneers in the field of neuromarketing. Renvoise has a background in computer science and marketing, while Morin holds a Ph.
Known for: Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Books by Patrick Renvoise, Christophe Morin
Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Neuromarketing explores how discoveries in neuroscience can be applied to marketing and sales. The authors explain how the human brain makes buying decisions and how marketers can ethically use this knowledge to craft more persuasive messages. The book introduces the concept of the 'buy button' in the brain and provides practical frameworks for influencing consumer behavior through emotion, trust, and subconscious triggers.
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The Brain Behind Every Decision
The first essential point is to grasp the architecture of the human brain as it relates to decision-making. Neuroscience teaches us that the brain isn’t a unified thinker but rather a coalition of three distinct brains that evolved over millions of years. The 'new brain,' or neocortex, is the seat o...
From Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
The Six Stimuli That Speak to the Old Brain
After years of research, we identified six types of messages that reliably spark activity in the old brain. These are not marketing tricks but reflections of timeless neural preferences hardwired for survival. They explain why some messages immediately resonate while others vanish into noise. First...
From Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
About Patrick Renvoise, Christophe Morin
Patrick Renvoise and Christophe Morin are pioneers in the field of neuromarketing. Renvoise has a background in computer science and marketing, while Morin holds a Ph.D. in media psychology. Together, they co-founded SalesBrain, a consultancy specializing in applying neuroscience to marketing and sa...
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Patrick Renvoise and Christophe Morin are pioneers in the field of neuromarketing. Renvoise has a background in computer science and marketing, while Morin holds a Ph.D. in media psychology. Together, they co-founded SalesBrain, a consultancy specializing in applying neuroscience to marketing and sa...
Patrick Renvoise and Christophe Morin are pioneers in the field of neuromarketing. Renvoise has a background in computer science and marketing, while Morin holds a Ph.D. in media psychology. Together, they co-founded SalesBrain, a consultancy specializing in applying neuroscience to marketing and sales strategies.
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Patrick Renvoise and Christophe Morin are pioneers in the field of neuromarketing. Renvoise has a background in computer science and marketing, while Morin holds a Ph.
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