Owain Service Books
Owain Service served as Chief Executive of the UK's Behavioural Insights Team (BIT), specializing in applying behavioral economics to public policy.
Known for: Think Small: The Surprisingly Simple Ways to Reach Big Goals
Books by Owain Service
Think Small: The Surprisingly Simple Ways to Reach Big Goals
Think Small is a nonfiction book that applies behavioral economics principles to help readers achieve personal and professional goals. The authors, founding members of the UK's Behavioural Insights Team, present a nine-step framework grounded in behavioral science to make habit change and goal attainment more effective.
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The Behavioral Science Foundation
Before we can harness behavioral science for personal success, we must understand why it matters. Traditional models of decision-making assume we act rationally—we weigh costs and benefits and make the choice that maximizes our outcomes. In reality, most of our decisions are automatic, driven by emo...
From Think Small: The Surprisingly Simple Ways to Reach Big Goals
Step 1 – Set
Every journey begins with a goal—but not all goals are created equal. Many of us fall into the trap of vague aspiration: ‘I want to get healthier,’ ‘I should save more,’ ‘I’ll write someday.’ Behavioral science shows that goals like these rarely drive action because they lack specificity, measurabil...
From Think Small: The Surprisingly Simple Ways to Reach Big Goals
About Owain Service
Owain Service served as Chief Executive of the UK's Behavioural Insights Team (BIT), specializing in applying behavioral economics to public policy.
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Owain Service served as Chief Executive of the UK's Behavioural Insights Team (BIT), specializing in applying behavioral economics to public policy.
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