Mike Geller Books
Mike Geller, Rolly Keenan, and Brandi Starr are experienced marketing and revenue leaders.
Known for: CMO to CRO: The Revenue Takeover by the Next Generation Executive
Books by Mike Geller
CMO to CRO: The Revenue Takeover by the Next Generation Executive
CMO to CRO explores the evolving role of marketing leaders as they transition into revenue-focused executives. The book provides a framework for aligning marketing, sales, and customer success under a unified revenue strategy, offering practical insights for modern business growth and leadership transformation.
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From the CMO’s Past to the CRO’s Future
For decades, the Chief Marketing Officer carried a mandate centered around brand awareness, campaign management, and lead generation. Those were vital functions in their time, but as digital transformation accelerated, the limitations of this remit became painfully obvious. Marketing could attract p...
From CMO to CRO: The Revenue Takeover by the Next Generation Executive
Solving the Silo Problem
At the heart of most revenue challenges lies the disconnect between departments. In too many organizations, marketing generates leads that sales claims are unqualified, sales closes deals that customer success later struggles to retain, and each group blames the other for inefficiencies. The result ...
From CMO to CRO: The Revenue Takeover by the Next Generation Executive
About Mike Geller
Mike Geller, Rolly Keenan, and Brandi Starr are experienced marketing and revenue leaders.
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Mike Geller, Rolly Keenan, and Brandi Starr are experienced marketing and revenue leaders.
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