Michael W. Lowenstein Books
Lowenstein is a consultant and author specializing in customer experience and loyalty strategies.
Known for: Customer WinBack: How to Recapture Lost Customers—and Keep Them Loyal
Books by Michael W. Lowenstein
Customer WinBack: How to Recapture Lost Customers—and Keep Them Loyal
Customer WinBack provides a comprehensive guide to regaining lost customers and rebuilding profitable relationships. The authors outline strategies for identifying why customers leave, how to re-engage them effectively, and how to create systems that prevent future losses. Drawing on real-world case studies, the book emphasizes the financial and strategic value of customer recovery as a key component of long-term business success.
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Understanding Customer Defection
The first step in mastering win-back is to understand why customers leave. Defection doesn’t occur suddenly; it unfolds through a series of disappointments, unmet expectations, and sometimes invisible cues that go unnoticed by the organization. In our research, we identified recurring patterns behin...
From Customer WinBack: How to Recapture Lost Customers—and Keep Them Loyal
Customer Value Assessment
Not all lost customers are equal, and this is a reality often overlooked by companies desperate to win back everyone. An effective win-back strategy begins with prioritization — identifying which customers offer the greatest potential for profitable recovery. In this section, we present methods for...
From Customer WinBack: How to Recapture Lost Customers—and Keep Them Loyal
About Michael W. Lowenstein
Lowenstein is a consultant and author specializing in customer experience and loyalty strategies.
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Lowenstein is a consultant and author specializing in customer experience and loyalty strategies.
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