Matthew Brennan Books
Matthew Brennan is a British writer and analyst based in China. He specializes in Chinese technology companies and digital innovation, frequently contributing to international media and conferences on topics related to WeChat, ByteDance, and China’s internet industry.
Known for: Attention Factory: The Story of TikTok and China's ByteDance
Books by Matthew Brennan
Attention Factory: The Story of TikTok and China's ByteDance
Attention Factory is a detailed account of how ByteDance, the Chinese technology company behind TikTok and Douyin, rose to global prominence. The book explores the company’s innovative algorithms, its founder Zhang Yiming’s vision, and the cultural and business forces that shaped its success. It provides insight into China’s tech ecosystem and the global competition for user attention.
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Zhang Yiming and the Vision Behind ByteDance
Zhang Yiming was not your typical Chinese entrepreneur. He didn’t crave the spotlight like Jack Ma, nor did he follow the conventional path of starting in state-backed industries. His strength lay in his obsessive fascination with machine learning and information distribution. Before founding ByteDa...
From Attention Factory: The Story of TikTok and China's ByteDance
The Creation of Douyin: Reinventing Mobile Entertainment
By 2016, ByteDance had already become a formidable data-driven company, but it was Douyin — known internationally as TikTok — that would redefine its place in culture. When the team created Douyin, mobile video was fragmented and uninspired. The insight that sparked Douyin’s creation was simple yet ...
From Attention Factory: The Story of TikTok and China's ByteDance
About Matthew Brennan
Matthew Brennan is a British writer and analyst based in China. He specializes in Chinese technology companies and digital innovation, frequently contributing to international media and conferences on topics related to WeChat, ByteDance, and China’s internet industry.
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Matthew Brennan is a British writer and analyst based in China. He specializes in Chinese technology companies and digital innovation, frequently contributing to international media and conferences on topics related to WeChat, ByteDance, and China’s internet industry.
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