Marty Cagan, Lea Hickman, Chris Jones Books
Marty Cagan is a partner at Silicon Valley Product Group and a leading voice in product management. He previously held executive roles at eBay, AOL, and Netscape.
Known for: Transformed: Moving to the Product Operating Model: Becoming a Product-Driven Company
Books by Marty Cagan, Lea Hickman, Chris Jones
Transformed: Moving to the Product Operating Model: Becoming a Product-Driven Company
Transformed provides a comprehensive guide for organizations seeking to adopt the product operating model used by the world’s most innovative technology companies. Drawing on decades of experience, Marty Cagan and his co-authors explain how to transform traditional business structures into product-driven organizations that foster innovation, autonomy, and customer-centricity. The book offers practical frameworks, real-world examples, and actionable insights for leaders and teams aiming to achieve sustainable success through product thinking.
Read SummaryKey Insights from Marty Cagan, Lea Hickman, Chris Jones
Understanding the End of Project Thinking
For decades, most companies have operated on project-based thinking: they plan scope, allocate budgets, and track deadlines. The implicit assumption is that success equals completion. However, in technology-driven organizations, this is fatally flawed. Projects end, but products live. The problem wi...
From Transformed: Moving to the Product Operating Model: Becoming a Product-Driven Company
Core Principles of Product-Driven Organizations
The essence of a product-driven organization lies in empowerment, accountability, and customer focus. Empowerment means that decision-making authority lives with those closest to the customer—the product teams. Accountability means that those teams own results, not deliverables. And customer focus m...
From Transformed: Moving to the Product Operating Model: Becoming a Product-Driven Company
About Marty Cagan, Lea Hickman, Chris Jones
Marty Cagan is a partner at Silicon Valley Product Group and a leading voice in product management. He previously held executive roles at eBay, AOL, and Netscape. Lea Hickman and Chris Jones are also partners at SVPG, bringing extensive experience in product leadership and organizational transformat...
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Marty Cagan is a partner at Silicon Valley Product Group and a leading voice in product management. He previously held executive roles at eBay, AOL, and Netscape. Lea Hickman and Chris Jones are also partners at SVPG, bringing extensive experience in product leadership and organizational transformat...
Marty Cagan is a partner at Silicon Valley Product Group and a leading voice in product management. He previously held executive roles at eBay, AOL, and Netscape. Lea Hickman and Chris Jones are also partners at SVPG, bringing extensive experience in product leadership and organizational transformation.
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Marty Cagan is a partner at Silicon Valley Product Group and a leading voice in product management. He previously held executive roles at eBay, AOL, and Netscape.
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