Marty Cagan Books
Marty Cagan is a partner at Silicon Valley Product Group (SVPG) and a recognized authority in technology product management. He previously held executive roles at eBay, AOL, and Netscape, and has helped shape the product strategies of many of the world’s leading technology companies.
Known for: Empowered: Ordinary People, Extraordinary Products, Inspired: How To Create Products Customers Love, Inspired: How to Create Tech Products Customers Love, Transformed: Moving to the Product Operating Model: Becoming a Product-Driven Company
Books by Marty Cagan
Empowered: Ordinary People, Extraordinary Products
Empowered es una guía práctica para líderes de producto que buscan crear equipos autónomos y de alto rendimiento. Los autores, Marty Cagan y Chris Jones, explican cómo las empresas tecnológicas más ex...
Inspired: How To Create Products Customers Love
In this influential guide, Marty Cagan shares the principles and practices that distinguish successful technology product teams. Drawing on his experience at leading companies, he explains how to disc...
Inspired: How to Create Tech Products Customers Love
Inspired: How to Create Tech Products Customers Love is a foundational guide for product managers and technology leaders. Marty Cagan, a partner at Silicon Valley Product Group, explains how successfu...
Transformed: Moving to the Product Operating Model: Becoming a Product-Driven Company
Transformed provides a comprehensive guide for organizations seeking to adopt the product operating model used by the world’s most innovative technology companies. Drawing on decades of experience, Ma...
Key Insights from Marty Cagan
The Mission of Product Teams
A product team’s mission is not simply to complete tasks—it’s to create value. Many companies define success in terms of delivery schedules or milestones, but those are means, not ends. A true product mission must focus on generating measurable, lasting value for customers while advancing the compan...
From Empowered: Ordinary People, Extraordinary Products
The Evolving Role of Leadership
A leader’s job is not to deliver all the answers, but to create an environment in which teams can find them. In traditional hierarchies, managers act as the brain and teams as the hands and feet. Modern technology organizations have overturned that idea completely. Leaders are no longer command cent...
From Empowered: Ordinary People, Extraordinary Products
The Core Principles of Product Management
In Silicon Valley, we often say that a product manager is the "CEO of the product," but this phrase is easily misunderstood. The product manager isn’t the team’s boss—they’re the guardian of the vision, the one who helps the team find the right direction. My experience has shown that successful prod...
From Inspired: How To Create Products Customers Love
The Makeup of Great Product Teams
I’ve spent a long time studying what top product teams around the world have in common. Whether at Netflix or Google, they share one defining trait: they are small, empowered, cross-functional teams with minimal hierarchy and no dependence on external project managers. They discover problems togethe...
From Inspired: How To Create Products Customers Love
The Nature of Great Products
If there’s one truth I’ve learned, it’s that great products start with real customer problems. Many companies, particularly as they grow, lose sight of this. They build features instead of solving pain points. They optimize dashboards rather than outcomes. In contrast, every great product — whether ...
From Inspired: How to Create Tech Products Customers Love
Product Teams
A high-performing product team is far more than a collection of roles. It is a small, cross-functional, empowered unit centered around a shared objective. In every great tech company I’ve worked with or studied, the typical team includes a product manager, a product designer, and a handful of engine...
From Inspired: How to Create Tech Products Customers Love
About Marty Cagan
Marty Cagan is a partner at Silicon Valley Product Group (SVPG) and a recognized authority in technology product management. He previously held executive roles at eBay, AOL, and Netscape, and has helped shape the product strategies of many of the world’s leading technology companies.
Frequently Asked Questions
Marty Cagan is a partner at Silicon Valley Product Group (SVPG) and a recognized authority in technology product management. He previously held executive roles at eBay, AOL, and Netscape, and has helped shape the product strategies of many of the world’s leading technology companies.
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