Luke Sullivan Books
Luke Sullivan is an award-winning copywriter and creative director with over 30 years of experience in the advertising industry. He has worked at agencies such as The Martin Agency and Fallon McElligott, and has taught advertising at the Savannah College of Art and Design.
Known for: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Books by Luke Sullivan
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
A classic guide to the art and craft of advertising, this book blends humor, insight, and practical advice to help readers create effective and memorable ads. Drawing on decades of experience in the advertising industry, Luke Sullivan offers a behind-the-scenes look at what makes great advertising work, from concept development to execution, while skewering the clichés and pitfalls that plague bad ads.
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The State of Modern Advertising
Everywhere you look, the advertising world is packed to the rafters with noise. Billboards shout. Banners flash. Commercials scream for a second of your shrinking attention. Yet the irony is that the louder we get, the less anyone listens. The problem isn’t the medium; it’s the sameness, the relentl...
From Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Understanding the Consumer
Every great ad begins not with the product, but with the person. Before I write a single word, I ask myself: what are they feeling? What do they care about when they’re not thinking about your brand? Empathy is the wellspring of all great advertising. You can’t fake it. The consumer will sense your ...
From Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
About Luke Sullivan
Luke Sullivan is an award-winning copywriter and creative director with over 30 years of experience in the advertising industry. He has worked at agencies such as The Martin Agency and Fallon McElligott, and has taught advertising at the Savannah College of Art and Design. His writing is known for i...
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Luke Sullivan is an award-winning copywriter and creative director with over 30 years of experience in the advertising industry. He has worked at agencies such as The Martin Agency and Fallon McElligott, and has taught advertising at the Savannah College of Art and Design. His writing is known for i...
Luke Sullivan is an award-winning copywriter and creative director with over 30 years of experience in the advertising industry. He has worked at agencies such as The Martin Agency and Fallon McElligott, and has taught advertising at the Savannah College of Art and Design. His writing is known for its wit, candor, and deep understanding of creative communication.
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Luke Sullivan is an award-winning copywriter and creative director with over 30 years of experience in the advertising industry. He has worked at agencies such as The Martin Agency and Fallon McElligott, and has taught advertising at the Savannah College of Art and Design.
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