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Linda Kaplan Thaler & Robin Koval Books

1 book·~10 min total read

Linda Kaplan Thaler and Robin Koval are award-winning advertising executives known for their creative leadership in the marketing industry. They co-founded the Kaplan Thaler Group and have collaborated on several bestselling books about success, leadership, and personal development.

Known for: Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

Books by Linda Kaplan Thaler & Robin Koval

Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

leadership·10 min read

In 'Grit to Great', advertising executives Linda Kaplan Thaler and Robin Koval explore how perseverance, resilience, and hard work—rather than innate talent—are the true keys to success. Drawing on research, personal stories, and examples from business and culture, the authors argue that grit is the defining trait that separates high achievers from the rest. The book offers practical advice on cultivating determination and courage to overcome obstacles and achieve long-term goals.

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Key Insights from Linda Kaplan Thaler & Robin Koval

1

The Myth of Talent

Talent, though enticing, is a seductive myth. Society worships prodigies and celebrates overnight sensations, creating the illusion that achievement is an accident of birth. But what Robin and I observed in our advertising careers was the opposite: the real stars weren’t always the ones with dazzlin...

From Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

2

The Power of Perseverance

Perseverance is the soul of grit. It’s the quiet force that keeps you moving when everyone else has stopped. Robin and I have seen countless talented people stumble because they lacked staying power. Advertising is a fast-moving business, full of rejections and closed doors. Early in our careers, we...

From Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

About Linda Kaplan Thaler & Robin Koval

Linda Kaplan Thaler and Robin Koval are award-winning advertising executives known for their creative leadership in the marketing industry. They co-founded the Kaplan Thaler Group and have collaborated on several bestselling books about success, leadership, and personal development.

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Linda Kaplan Thaler and Robin Koval are award-winning advertising executives known for their creative leadership in the marketing industry. They co-founded the Kaplan Thaler Group and have collaborated on several bestselling books about success, leadership, and personal development.

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