Kevin Maney Books
Al Ramadan, Dave Peterson, Christopher Lochhead y Kevin Maney son empresarios y estrategas de marketing con amplia experiencia en Silicon Valley.
Known for: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Books by Kevin Maney
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Play Bigger es un libro sobre la estrategia de 'category design', que enseña cómo las empresas pueden crear y dominar nuevas categorías de mercado en lugar de competir dentro de las existentes. Los autores, expertos en marketing y emprendimiento, explican cómo compañías como Apple, Salesforce y Uber lograron redefinir sus industrias al pensar de manera diferente sobre el valor que ofrecen. El libro combina estudios de caso, análisis de mercado y principios de innovación para ayudar a los líderes a construir negocios que cambien las reglas del juego.
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Creating Categories: Why Great Companies Don’t Compete, They Redefine
From the start, we wanted to shatter the illusion that competition is everything. Most business schools teach people how to outperform rivals within established frameworks—how to be better, cheaper, faster. But history tells us that great companies, the ones that reshape industries, almost never win...
From Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
The Category Lifecycle: Creating, Growing, and Dominating
Every category follows a predictable lifecycle: creation, growth, and domination. The creation phase is where your vision meets skepticism. You’re introducing a concept that others struggle to understand; you must teach the market both what the problem is and why your solution matters. This requires...
From Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
About Kevin Maney
Al Ramadan, Dave Peterson, Christopher Lochhead y Kevin Maney son empresarios y estrategas de marketing con amplia experiencia en Silicon Valley.
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Al Ramadan, Dave Peterson, Christopher Lochhead y Kevin Maney son empresarios y estrategas de marketing con amplia experiencia en Silicon Valley.
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