Ken Auletta Books
Ken Auletta is an American journalist and author best known for his long-running 'Annals of Communications' column in The New Yorker. He has written several books on media, technology, and business, including 'Googled: The End of the World as We Know It'.
Known for: Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
Books by Ken Auletta
Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
Frenemies is Ken Auletta’s in-depth exploration of the advertising industry’s transformation in the digital age. The book examines how traditional advertising agencies, media companies, and tech giants like Google and Facebook have become both partners and rivals—'frenemies'—in a rapidly changing marketplace. Through interviews and case studies, Auletta reveals the tensions, alliances, and disruptions reshaping the $2 trillion global marketing ecosystem.
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Historical Context: The Age When Creativity Ruled
Before disruption came glamour. The advertising world I first encountered in the late twentieth century was a theater of ideas, a stage on which slogans and visuals shaped culture itself. Agencies like Ogilvy, BBDO, and Leo Burnett built empires based on creativity and intuition. Their power derived...
From Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
The Rise of Digital Platforms
Then came the digital revolution, and with it, the most transformative actors of all: Google and Facebook. Their arrival was not simply technological; it was philosophical. They redefined advertising from a message-driven art to a data-driven science. Suddenly, persuasion was measurable. Every click...
From Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
About Ken Auletta
Ken Auletta is an American journalist and author best known for his long-running 'Annals of Communications' column in The New Yorker. He has written several books on media, technology, and business, including 'Googled: The End of the World as We Know It'. His work often explores the intersection of ...
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Ken Auletta is an American journalist and author best known for his long-running 'Annals of Communications' column in The New Yorker. He has written several books on media, technology, and business, including 'Googled: The End of the World as We Know It'. His work often explores the intersection of ...
Ken Auletta is an American journalist and author best known for his long-running 'Annals of Communications' column in The New Yorker. He has written several books on media, technology, and business, including 'Googled: The End of the World as We Know It'. His work often explores the intersection of media, technology, and culture.
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Ken Auletta is an American journalist and author best known for his long-running 'Annals of Communications' column in The New Yorker. He has written several books on media, technology, and business, including 'Googled: The End of the World as We Know It'.
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