Justin Mares Books
Justin Mares is an entrepreneur and investor, known for his work in growth marketing and startup development.
Known for: Traction: How Any Startup Can Achieve Explosive Customer Growth
Books by Justin Mares
Traction: How Any Startup Can Achieve Explosive Customer Growth
Traction is a practical guide for startup founders and entrepreneurs that outlines how to systematically find and scale customer growth. The authors present nineteen different traction channels—from viral marketing and SEO to offline events and business development—and provide a framework for testing and prioritizing them. The book emphasizes data-driven decision-making and continuous experimentation to achieve sustainable growth.
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The Bullseye Framework: Finding Your Focus
Every startup faces the same daunting reality: there are dozens of possible ways to grow, and limited time and resources to test them. It’s tempting to chase every opportunity, but without structure, you’ll spread yourself thin. That’s why we created the Bullseye Framework—a method to narrow your fo...
From Traction: How Any Startup Can Achieve Explosive Customer Growth
Exploring the Nineteen Traction Channels
Growth doesn’t happen in a vacuum—it emerges from channels that connect your startup to real people. Across industries, we’ve identified nineteen distinct paths to traction, each with its own mechanics, mindset, and strengths. Understanding them gives you a library of possibilities for experimentati...
From Traction: How Any Startup Can Achieve Explosive Customer Growth
About Justin Mares
Justin Mares is an entrepreneur and investor, known for his work in growth marketing and startup development.
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Justin Mares is an entrepreneur and investor, known for his work in growth marketing and startup development.
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