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Joey Coleman Books

1 book·~10 min total read

Joey Coleman is an award-winning speaker, business consultant, and expert in customer experience and retention. He has worked with organizations around the world to design customer engagement strategies that foster loyalty and long-term relationships.

Known for: Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty In 100 Days

Books by Joey Coleman

Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty In 100 Days

Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty In 100 Days

marketing·10 min read

In Never Lose A Customer Again, Joey Coleman presents a practical framework for transforming the customer experience during the first 100 days after purchase. Through an eight-phase methodology, Coleman explains how businesses can identify and meet customers’ emotional needs, ensure their desired outcomes, and build lasting loyalty. The book combines real-world examples and actionable strategies to help organizations reduce churn and create lifelong advocates.

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Key Insights from Joey Coleman

1

The emotional journey of customers: understanding how emotions drive loyalty and churn

At the heart of every customer relationship lies emotion. In my work with organizations worldwide, I’ve seen that most companies think customers make buying decisions logically—price, performance, convenience—but in reality, customers buy and stay because of how an experience makes them feel. Every ...

From Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty In 100 Days

2

Overview of the eight-phase customer experience framework

My eight-phase framework was born from the observation that nearly all customer experiences, regardless of industry, follow a predictable emotional timeline. By acknowledging and managing this timeline, businesses can transform average transactions into lifelong partnerships. The eight phases are As...

From Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty In 100 Days

About Joey Coleman

Joey Coleman is an award-winning speaker, business consultant, and expert in customer experience and retention. He has worked with organizations around the world to design customer engagement strategies that foster loyalty and long-term relationships. Coleman is known for his dynamic presentations a...

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Joey Coleman is an award-winning speaker, business consultant, and expert in customer experience and retention. He has worked with organizations around the world to design customer engagement strategies that foster loyalty and long-term relationships. Coleman is known for his dynamic presentations and his focus on the emotional journey of customers.

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Joey Coleman is an award-winning speaker, business consultant, and expert in customer experience and retention. He has worked with organizations around the world to design customer engagement strategies that foster loyalty and long-term relationships.

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