Jim Collins and Morten T. Hansen Books
Jim Collins is an American researcher, author, and lecturer on business management and company sustainability. Morten T.
Known for: Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
Books by Jim Collins and Morten T. Hansen
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
In this influential management study, Jim Collins and Morten T. Hansen explore why some companies and leaders succeed spectacularly in unpredictable environments while others fail. Drawing on nine years of research, they identify key behaviors—such as disciplined innovation and empirical creativity—that distinguish '10X' companies capable of outperforming their peers regardless of external chaos.
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Defining '10X' Companies
When we first coined the term '10X company,' it was not meant to be a catchy slogan—it was a measurable distinction. These are organizations that, during periods of turbulence and uncertainty, achieved results that were at least ten times greater than the industry average over the same time frame. W...
From Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
The 20 Mile March
Consider two explorers racing to reach the South Pole in 1911: Roald Amundsen and Robert Falcon Scott. Amundsen’s team marched roughly 20 miles every single day—no more, no less—regardless of conditions. Scott’s team alternated between frantic exertion and exhaustion, pushing too hard on good days a...
From Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
About Jim Collins and Morten T. Hansen
Jim Collins is an American researcher, author, and lecturer on business management and company sustainability. Morten T. Hansen is a Norwegian-American management professor and author specializing in collaboration and corporate performance.
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Jim Collins is an American researcher, author, and lecturer on business management and company sustainability. Morten T.
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