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Jeremy Gutsche Books

1 book·~10 min total read

Jeremy Gutsche is a Canadian innovation expert, author, and founder of TrendHunter. com, one of the world’s largest trend platforms.

Known for: Better and Faster: The Proven Path to Unstoppable Ideas

Books by Jeremy Gutsche

Better and Faster: The Proven Path to Unstoppable Ideas

Better and Faster: The Proven Path to Unstoppable Ideas

entrepreneurship·10 min read

Better and Faster: The Proven Path to Unstoppable Ideas is a business and innovation book by Jeremy Gutsche that explores how individuals and organizations can adapt to rapid change and seize emerging opportunities. Drawing on behavioral science and case studies, Gutsche identifies six patterns of opportunity—convergence, divergence, cyclicality, reduction, acceleration, and redirection—that help readers recognize trends and innovate more effectively.

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1

The Hunter vs. Farmer Mindset

At the heart of *Better and Faster* is a contrast between two deeply human archetypes: the hunter and the farmer. Thousands of years ago, our ancestors thrived by hunting—by seeking adventure, taking calculated risks, and adapting to changing landscapes. Every day brought new challenges and rewards....

From Better and Faster: The Proven Path to Unstoppable Ideas

2

Pattern 1 – Convergence

Convergence happens when ideas, technologies, or industries collide to produce something new. Think of how smartphones combined communication, photography, navigation, and entertainment into a single device. Each of those functions once belonged to a separate product category, but their merger creat...

From Better and Faster: The Proven Path to Unstoppable Ideas

About Jeremy Gutsche

Jeremy Gutsche is a Canadian innovation expert, author, and founder of TrendHunter.com, one of the world’s largest trend platforms. He is known for his work on innovation, change, and entrepreneurship, and has advised major global brands on identifying and capitalizing on emerging trends.

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Jeremy Gutsche is a Canadian innovation expert, author, and founder of TrendHunter. com, one of the world’s largest trend platforms.

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