Jennifer Aaker, Andy Smith Books
Jennifer Aaker is a behavioral psychologist and professor at Stanford Graduate School of Business, known for her research on time, money, and happiness. Andy Smith is a marketing strategist and social entrepreneur who has advised numerous organizations on digital engagement and social innovation.
Known for: The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Books by Jennifer Aaker, Andy Smith
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
The Dragonfly Effect explores how individuals and organizations can harness the power of social media to inspire action and create meaningful change. Drawing on real-world examples, the authors present a framework based on four key principles—focus, grab attention, engage, and take action—to show how small acts can lead to big results in the digital age.
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The Dragonfly Metaphor
Think of the dragonfly: four wings, each moving independently yet perfectly coordinated. The dragonfly’s unique ability to maneuver — to hover, pivot, and accelerate with astonishing grace — makes it a powerful metaphor for the kind of movement we aim to inspire. Likewise, social change in the digit...
From The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Wing 1 – Focus
Every effective movement begins with clarity. In a world of distractions, focus is the discipline of choosing a single, specific, and measurable goal that channels all effort and creativity. Without that clarity, energy scatters. But with it, even small teams can achieve extraordinary results. Wh...
From The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
About Jennifer Aaker, Andy Smith
Jennifer Aaker is a behavioral psychologist and professor at Stanford Graduate School of Business, known for her research on time, money, and happiness. Andy Smith is a marketing strategist and social entrepreneur who has advised numerous organizations on digital engagement and social innovation.
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Jennifer Aaker is a behavioral psychologist and professor at Stanford Graduate School of Business, known for her research on time, money, and happiness. Andy Smith is a marketing strategist and social entrepreneur who has advised numerous organizations on digital engagement and social innovation.
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