Jenni Romaniuk Books
Jenni Romaniuk is a Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She is internationally recognized for her research on brand health metrics and distinctive assets, and has co-authored several influential books on evidence-based marketing.
Known for: Better Brand Health: Measure and Strengthen Brand Equity for Long-Term Success
Books by Jenni Romaniuk
Better Brand Health: Measure and Strengthen Brand Equity for Long-Term Success
Better Brand Health provides a comprehensive framework for measuring and managing brand equity using evidence-based marketing principles. Drawing on research from the Ehrenberg-Bass Institute, Jenni Romaniuk explains how to interpret brand health metrics, avoid common pitfalls in tracking studies, and use data to guide strategic decisions that build stronger brands over time.
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Understanding Brand Health in Evidence-Based Marketing
The first principle I always emphasize is that brand health must be understood through the lens of evidence-based marketing. That means every indicator you use to assess performance must be grounded in how buyers actually behave, not how we hope they behave. In our work at the Ehrenberg-Bass Institu...
From Better Brand Health: Measure and Strengthen Brand Equity for Long-Term Success
Avoiding Pitfalls in Brand Tracking and Designing Reliable Measurement Systems
One of the most common frustrations marketers face is not knowing whether their brand tracking data is truly reliable. Too often, fluctuations in monthly scores are mistaken for dramatic swings in consumer sentiment when they’re simply random variation. In *Better Brand Health*, I guide readers thro...
From Better Brand Health: Measure and Strengthen Brand Equity for Long-Term Success
About Jenni Romaniuk
Jenni Romaniuk is a Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She is internationally recognized for her research on brand health metrics and distinctive assets, and has co-authored several influential books on ...
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Jenni Romaniuk is a Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She is internationally recognized for her research on brand health metrics and distinctive assets, and has co-authored several influential books on ...
Jenni Romaniuk is a Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She is internationally recognized for her research on brand health metrics and distinctive assets, and has co-authored several influential books on evidence-based marketing.
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Jenni Romaniuk is a Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She is internationally recognized for her research on brand health metrics and distinctive assets, and has co-authored several influential books on evidence-based marketing.
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