Jacob Benbunan Books
Jacob Benbunan is the co-founder and CEO of Saffron Brand Consultants, an international branding agency. He has worked with global clients such as YouTube, Siemens, and Fujitsu, and is recognized for his expertise in brand strategy and innovation.
Known for: Disruptive Branding: How to Win in the Age of the Customer
Books by Jacob Benbunan
Disruptive Branding: How to Win in the Age of the Customer
Disruptive Branding explores how brands can thrive in a rapidly changing world where customers have more power than ever. Drawing on real-world examples and the author’s experience as co-founder of Saffron Brand Consultants, the book provides a framework for building brands that are agile, authentic, and customer-centric. It emphasizes the importance of purpose, innovation, and adaptability in creating lasting brand value.
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Defining Disruptive Branding
When I talk about ‘disruptive branding,’ I don’t mean provocation for its own sake. Disruption is not about rebellion without reason—it is about relevance gained through differentiation. Disruptive brands challenge conventions in order to create new value for customers. They ask, ‘Why do we do thing...
From Disruptive Branding: How to Win in the Age of the Customer
The Age of the Customer
Once upon a time, the company dictated the rules. Now, the customer writes them. The digital revolution has made information frictionless; consumers can compare, critique, and amplify experiences in real time. The consequence is profound: trust has become the most valuable—and fragile—currency in bu...
From Disruptive Branding: How to Win in the Age of the Customer
About Jacob Benbunan
Jacob Benbunan is the co-founder and CEO of Saffron Brand Consultants, an international branding agency. He has worked with global clients such as YouTube, Siemens, and Fujitsu, and is recognized for his expertise in brand strategy and innovation.
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Jacob Benbunan is the co-founder and CEO of Saffron Brand Consultants, an international branding agency. He has worked with global clients such as YouTube, Siemens, and Fujitsu, and is recognized for his expertise in brand strategy and innovation.
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