Hermann Simon Books
Hermann Simon is a German economist, business consultant, and author. He is the founder and honorary chairman of Simon-Kucher & Partners, a global consulting firm specializing in pricing, marketing, and sales.
Known for: Pricing: The Third Business Skill
Books by Hermann Simon
Pricing: The Third Business Skill
This book explores the art and science of pricing as one of the core competencies of successful businesses. Hermann Simon, a leading expert in pricing strategy, explains how companies can understand, communicate, and monetize the value of their products to achieve sustainable profitability.
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The Evolution of Pricing: From Cost to Value
When companies began formalizing their pricing methods in the industrial era, cost-based pricing seemed rational. You calculate costs, add a margin, and the result is your price. The simplicity of this formula concealed its danger: it fixed the company’s focus on itself rather than on the customer. ...
From Pricing: The Third Business Skill
The Psychology of Price: How Customers Perceive Value
Numbers alone do not determine how customers perceive prices. Human judgment is inherently relative, emotional, and context-dependent. Behavioral economics has taught us that people anchor their perceptions around reference points — the last price paid, a competitor’s offer, or a psychological thres...
From Pricing: The Third Business Skill
About Hermann Simon
Hermann Simon is a German economist, business consultant, and author. He is the founder and honorary chairman of Simon-Kucher & Partners, a global consulting firm specializing in pricing, marketing, and sales. Simon is well known for his research on Hidden Champions and price management.
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Hermann Simon is a German economist, business consultant, and author. He is the founder and honorary chairman of Simon-Kucher & Partners, a global consulting firm specializing in pricing, marketing, and sales.
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