Herb Cohen Books
Herb Cohen is an American negotiation expert, consultant, and author known for his practical and humorous approach to negotiation. He has advised major corporations, government agencies, and served as a consultant in high-stakes international negotiations.
Known for: You Can Negotiate Anything
Books by Herb Cohen
You Can Negotiate Anything
This classic book on negotiation by Herb Cohen teaches readers how to gain advantage in any negotiation situation—whether in business, personal relationships, or everyday life. Cohen explains the psychology of negotiation, emphasizing that everything is negotiable and that success depends on understanding people, power, and timing.
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Defining Negotiation
Before you can master negotiation, you must understand what it really is—and what it is not. Negotiation is not a contest of shouting or bluffing. It is not about defeating an opponent. At its core, negotiation is communication with a purpose. It’s about persuasion—the ability to move others toward ...
From You Can Negotiate Anything
The Three Key Variables: People, Power, and Timing
If negotiation is a process, then people, power, and timing are its ingredients. These three variables interact constantly, determining the flow and outcome of every negotiation. People are the heart of it all. Each person brings their perceptions, fears, and hidden motivations. Knowing what drives...
From You Can Negotiate Anything
About Herb Cohen
Herb Cohen is an American negotiation expert, consultant, and author known for his practical and humorous approach to negotiation. He has advised major corporations, government agencies, and served as a consultant in high-stakes international negotiations.
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Herb Cohen is an American negotiation expert, consultant, and author known for his practical and humorous approach to negotiation. He has advised major corporations, government agencies, and served as a consultant in high-stakes international negotiations.
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