Greg Hoffman Books
Greg Hoffman is a former Chief Marketing Officer at Nike, where he worked for nearly three decades. He led global brand innovation and creative storytelling, shaping some of Nike’s most iconic campaigns.
Known for: Emotion by Design: Creative Leadership Lessons from a Life at Nike
Books by Greg Hoffman
Emotion by Design: Creative Leadership Lessons from a Life at Nike
In 'Emotion by Design', former Nike Chief Marketing Officer Greg Hoffman shares insights into how emotion and creativity drive brand storytelling and leadership. Drawing from his decades at Nike, Hoffman reveals how to build brands that connect deeply with people through purpose, imagination, and authenticity. The book blends personal anecdotes, creative strategies, and leadership lessons to inspire readers to lead with empathy and design emotionally resonant experiences.
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The Power of Emotion
At Nike, we never started with the shoe—we started with the story. The most powerful campaigns we created tapped into something much deeper than athletic performance. They celebrated human emotion: perseverance, failure, redemption, and triumph. I learned that when emotion becomes the foundation of ...
From Emotion by Design: Creative Leadership Lessons from a Life at Nike
Designing with Purpose
Purpose is what differentiates creativity from cleverness. At Nike, we constantly asked ourselves not just how to innovate, but why. A brand without purpose is noise; a brand with purpose creates a cultural signal. And that signal says: we stand for something more than profit. Nike’s purpose has al...
From Emotion by Design: Creative Leadership Lessons from a Life at Nike
About Greg Hoffman
Greg Hoffman is a former Chief Marketing Officer at Nike, where he worked for nearly three decades. He led global brand innovation and creative storytelling, shaping some of Nike’s most iconic campaigns. Hoffman is now a brand advisor, speaker, and founder of Modern Arena, a consultancy focused on c...
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Greg Hoffman is a former Chief Marketing Officer at Nike, where he worked for nearly three decades. He led global brand innovation and creative storytelling, shaping some of Nike’s most iconic campaigns. Hoffman is now a brand advisor, speaker, and founder of Modern Arena, a consultancy focused on c...
Greg Hoffman is a former Chief Marketing Officer at Nike, where he worked for nearly three decades. He led global brand innovation and creative storytelling, shaping some of Nike’s most iconic campaigns. Hoffman is now a brand advisor, speaker, and founder of Modern Arena, a consultancy focused on creative leadership and brand purpose.
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Greg Hoffman is a former Chief Marketing Officer at Nike, where he worked for nearly three decades. He led global brand innovation and creative storytelling, shaping some of Nike’s most iconic campaigns.
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