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Fredrik Eklund Books

1 book·~10 min total read

Fredrik Eklund is a Swedish-born real estate broker, entrepreneur, and television personality best known for his role on Bravo’s 'Million Dollar Listing New York. ' He is the founder of the Eklund Gomes Team at Douglas Elliman and has closed billions of dollars in residential sales.

Known for: The Sell: The Secrets of Selling Anything to Anyone

Books by Fredrik Eklund

The Sell: The Secrets of Selling Anything to Anyone

The Sell: The Secrets of Selling Anything to Anyone

marketing·10 min read

In this motivational and practical guide, Fredrik Eklund—one of New York’s top real estate brokers—shares his proven strategies for success in sales and life. Combining personal anecdotes with actionable advice, Eklund reveals how confidence, authenticity, and energy can transform any salesperson into a top performer. The book covers techniques for building relationships, mastering negotiation, and maintaining a positive mindset to achieve lasting success.

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Key Insights from Fredrik Eklund

1

From Sweden to the Skyline: My Journey to the Top

When I left Sweden, I was a dreamer with little more than ambition. I had no idea what Manhattan high-rises or billion-dollar penthouses looked like, but I knew one thing: I was going to be the best. Those early days were not glamorous. I worked endless hours, made hundreds of cold calls, and faced ...

From The Sell: The Secrets of Selling Anything to Anyone

2

The Power of Self-Presentation

You can’t sell unless you can be seen and felt. Every time I meet a client, I’m conscious of the energy I bring into the room. The first moment—the handshake, the eye contact, the smile—is when most sales are won or lost. Selling starts before you even say a word. I learned very early that body lang...

From The Sell: The Secrets of Selling Anything to Anyone

About Fredrik Eklund

Fredrik Eklund is a Swedish-born real estate broker, entrepreneur, and television personality best known for his role on Bravo’s 'Million Dollar Listing New York.' He is the founder of the Eklund Gomes Team at Douglas Elliman and has closed billions of dollars in residential sales. Eklund is also an...

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Fredrik Eklund is a Swedish-born real estate broker, entrepreneur, and television personality best known for his role on Bravo’s 'Million Dollar Listing New York.' He is the founder of the Eklund Gomes Team at Douglas Elliman and has closed billions of dollars in residential sales. Eklund is also an author and motivational speaker recognized for his dynamic approach to business and personal development.

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Fredrik Eklund is a Swedish-born real estate broker, entrepreneur, and television personality best known for his role on Bravo’s 'Million Dollar Listing New York. ' He is the founder of the Eklund Gomes Team at Douglas Elliman and has closed billions of dollars in residential sales.

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