Drew Neisser Books
Drew Neisser is the founder and CEO of Renegade, a marketing agency specializing in B2B brand transformation. He is also the founder of CMO Huddles, a community for marketing leaders, and the host of the Renegade Marketers Unite podcast.
Known for: Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Books by Drew Neisser
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Renegade Marketing is a practical manifesto for B2B marketers who are tired of bland messaging, bloated strategies, and forgettable brands. In this book, Drew Neisser argues that business-to-business marketing does not have to be cold, overly technical, or trapped in jargon. Instead, it can be purposeful, emotionally resonant, creatively bold, and deeply human. Drawing on the experiences of accomplished chief marketing officers and brand leaders, Neisser lays out a twelve-step framework for building brands that customers trust, employees believe in, and markets remember. What makes the book especially valuable is its mix of strategic clarity and real-world practicality. Neisser does not simply tell marketers to “be more authentic” or “know your customer.” He shows how purpose, story, internal alignment, content, data, personalization, partnerships, and leadership fit together into a durable brand system. The result is a roadmap for standing out in crowded B2B categories where products often look similar and buying journeys are increasingly complex. As founder of Renegade, creator of CMO Huddles, and host of a leading marketing podcast, Neisser brings both authority and hard-earned perspective to the challenge of brand transformation.
Read SummaryKey Insights from Drew Neisser
Build on Purpose Before Tactics
One of the most damaging mistakes in B2B marketing is confusing activity with strategy. Many companies rush into campaigns, product launches, media plans, and content calendars before answering a more fundamental question: why does this brand exist in a way that truly matters to customers? Neisser a...
From Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Turn Your Brand Story Into Emotion
Facts inform, but stories persuade. That truth is easy to forget in B2B environments, where companies often assume buyers care only about specifications, pricing, and efficiency. Neisser insists that even the most rational business decisions are influenced by emotion: trust, confidence, ambition, fe...
From Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Align Employees to Activate the Brand
A brand is only as strong as the people who deliver it. Neisser highlights a truth many marketers undervalue: internal alignment is not a support function to branding, it is branding. If employees do not understand the company’s purpose, story, and promises, external campaigns will feel hollow. In B...
From Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Lead With Empathy and Customer Insight
Many companies claim to be customer-centric while still organizing marketing around internal assumptions. Neisser argues that true brand strength comes from disciplined empathy: the ability to understand what customers are trying to achieve, what obstacles they face, how they define risk, and what e...
From Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Teach First Through Trust-Building Content
In complex B2B markets, customers rarely buy because of a single ad or pitch. They buy after building confidence over time. Neisser makes the case that content should therefore be designed less as promotional output and more as a trust-building system. The best B2B content educates, clarifies, reduc...
From Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Use Digital Channels With Human Intention
Being active online is not the same as having influence. Neisser argues that social media and digital engagement only create brand value when they are guided by a clear voice, a distinct point of view, and a commitment to real interaction. Too many B2B brands use digital channels as distribution pip...
From Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
About Drew Neisser
Drew Neisser is the founder and CEO of Renegade, a marketing agency specializing in B2B brand transformation. He is also the founder of CMO Huddles, a community for marketing leaders, and the host of the Renegade Marketers Unite podcast. Neisser is recognized for his thought leadership in marketing ...
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Drew Neisser is the founder and CEO of Renegade, a marketing agency specializing in B2B brand transformation. He is also the founder of CMO Huddles, a community for marketing leaders, and the host of the Renegade Marketers Unite podcast. Neisser is recognized for his thought leadership in marketing ...
Drew Neisser is the founder and CEO of Renegade, a marketing agency specializing in B2B brand transformation. He is also the founder of CMO Huddles, a community for marketing leaders, and the host of the Renegade Marketers Unite podcast. Neisser is recognized for his thought leadership in marketing strategy and brand storytelling.
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Drew Neisser is the founder and CEO of Renegade, a marketing agency specializing in B2B brand transformation. He is also the founder of CMO Huddles, a community for marketing leaders, and the host of the Renegade Marketers Unite podcast.
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