Donald Miller, Dr. J.J. Peterson Books
Donald Miller is an American author, public speaker, and business consultant best known for creating the StoryBrand framework. Dr.
Known for: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Books by Donald Miller, Dr. J.J. Peterson
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Marketing Made Simple is a practical guide that helps businesses clarify their message and create effective marketing funnels using the StoryBrand framework. It provides step-by-step instructions for building a sales funnel, writing clear messaging, and developing marketing materials that convert leads into customers.
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Step 1: Developing a Clear BrandScript
We begin by defining the foundation of your message through the StoryBrand BrandScript. Think of this as your narrative blueprint. Every successful story—every movie, novel, or campaign—follows a consistent pattern: a hero (your customer) wants something, encounters a problem, meets a guide (your bu...
From Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Step 2: Creating a One-Liner
Once you have your BrandScript, you need a way to quickly communicate your message—a single powerful sentence that tells people what you do, the problem you solve, and the success they’ll experience because of you. We call this your one-liner. Your one-liner isn’t a tagline or clever slogan; it’s...
From Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
About Donald Miller, Dr. J.J. Peterson
Donald Miller is an American author, public speaker, and business consultant best known for creating the StoryBrand framework. Dr. J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand and co-author of this book, specializing in marketing communication and brand strategy.
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Donald Miller is an American author, public speaker, and business consultant best known for creating the StoryBrand framework. Dr.
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