David Lewis, G. Riley Mills Books
David Lewis is the CEO of London-based communications consultancy, and G. Riley Mills is an award-winning writer and co-founder of Pinnacle Performance Company.
Known for: The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
Books by David Lewis, G. Riley Mills
The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
The Bullseye Principle provides a practical guide to mastering intention-based communication for leaders and professionals. Drawing on behavioral science and corporate training experience, the authors outline strategies to improve collaboration, execution, and influence in business environments. The book emphasizes clarity, authenticity, and purpose in communication to drive organizational success.
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Understanding the Bullseye Metaphor: Clarity, Authenticity, and Intention
The Bullseye Metaphor is simple yet profound. Picture a target with concentric circles — at the center lies your purpose, the reason you’re communicating in the first place. Surrounding that center are layers that represent method, emotion, tone, and delivery. Most people throw words at their audien...
From The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
Shaping Perception and Collaboration through Intention
Intention isn’t just a private thought — it’s an invisible current that guides perception. In leadership, every gesture and word signals something about what you stand for. Your team doesn’t just hear instructions; they experience your intention behind those instructions. That’s why aligning inner p...
From The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
About David Lewis, G. Riley Mills
David Lewis is the CEO of London-based communications consultancy, and G. Riley Mills is an award-winning writer and co-founder of Pinnacle Performance Company. Together, they have trained executives and teams worldwide in effective communication and leadership.
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David Lewis is the CEO of London-based communications consultancy, and G. Riley Mills is an award-winning writer and co-founder of Pinnacle Performance Company.
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