David Hoffeld Books
David Hoffeld is the CEO and chief sales trainer of Hoffeld Group, a sales training and consulting firm. He is recognized for integrating scientific research into sales strategies and has been featured in major business publications for his evidence-based approach to selling.
Known for: The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Books by David Hoffeld
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Based on research in social psychology, neuroscience, and behavioral economics, this book reveals how sales success can be achieved through scientifically validated methods. Hoffeld explains how to align sales techniques with how the human brain makes buying decisions, offering practical frameworks for persuasion, objection handling, and closing deals effectively.
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The Science Behind Selling
At the core of everything I teach is the conviction that successful selling must be evidence-based. For decades, sales training focused on personal charisma, rote scripts, or improvisational storytelling. But science has revealed that persuasion follows specific cognitive routes. In social psycholog...
From The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Understanding How Buyers Make Decisions
To sell effectively, you must first understand how people decide. Every buyer’s journey involves cognitive and emotional dialogue inside their own mind. In reality, purchasing is not purely logical—it's an interplay of rational appraisal and emotional validation. Buyers rely on mental shortcuts call...
From The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
About David Hoffeld
David Hoffeld is the CEO and chief sales trainer of Hoffeld Group, a sales training and consulting firm. He is recognized for integrating scientific research into sales strategies and has been featured in major business publications for his evidence-based approach to selling.
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David Hoffeld is the CEO and chief sales trainer of Hoffeld Group, a sales training and consulting firm. He is recognized for integrating scientific research into sales strategies and has been featured in major business publications for his evidence-based approach to selling.
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