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Dave Kerpen Books

1 book·~10 min total read

Dave Kerpen is an entrepreneur, author, and speaker best known as the founder and CEO of Likeable Media and Likeable Local. He is recognized for his expertise in social media marketing and customer engagement, helping businesses grow through authentic online communication.

Known for: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Books by Dave Kerpen

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

marketing·10 min read

Likeable Social Media offers practical guidance on how businesses can use social networks to build authentic relationships with customers. Dave Kerpen explains how to engage audiences through transparency, responsiveness, and storytelling, turning online interactions into lasting brand loyalty. The book provides actionable strategies for leveraging platforms like Facebook and Twitter to create a positive, shareable brand presence.

Read Summary

Key Insights from Dave Kerpen

1

Authenticity and the Power of Being 'Likeable'

At the heart of every relationship—personal or professional—is authenticity. I’ve seen too many brands try to mimic trends, adopt false tones, or over-polish their presence until they become unrecognizable. The truth is, people can sense insincerity instantly; they scroll past it. But when your comm...

From Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

2

Listening: The Foundation of Social Media Success

Listening is the most underrated skill in digital communication. Before you can speak effectively, you have to understand what people care about, what they’re saying, and how they’re feeling. Too many brands use social media solely to broadcast, forgetting that the real power lies in dialogue. In *...

From Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

About Dave Kerpen

Dave Kerpen is an entrepreneur, author, and speaker best known as the founder and CEO of Likeable Media and Likeable Local. He is recognized for his expertise in social media marketing and customer engagement, helping businesses grow through authentic online communication.

Frequently Asked Questions

Dave Kerpen is an entrepreneur, author, and speaker best known as the founder and CEO of Likeable Media and Likeable Local. He is recognized for his expertise in social media marketing and customer engagement, helping businesses grow through authentic online communication.

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