Danny Schuman Books
Danny Schuman is a writer, marketer, and entrepreneur based in Chicago. He founded the marketing consultancy Twist and has worked with major brands such as Nike and Coca-Cola.
Known for: The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur
Books by Danny Schuman
The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur
This book offers a refreshing perspective on entrepreneurship, encouraging readers to build businesses that align with their personal values and passions rather than chasing traditional success metrics. Danny Schuman draws on his experience as a creative professional to show how authenticity and purpose can lead to sustainable and fulfilling work.
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Defining the 'Worst Business Model'
I call it the “worst” business model because, by most business school standards, it would flunk out in the first semester. It doesn’t worship hockey-stick growth curves. It doesn’t rely on exit strategies or venture capital. It prioritizes sleep, family dinners, and creative space over relentless sc...
From The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur
Personal Story
When I left my corporate marketing career to start Twist, it wasn’t a strategic masterstroke—it was survival. I needed to rediscover the part of me that had been buried under deadlines and jargon. For more than twenty years I helped global brands tell stories. But when it came to my own, I’d lost th...
From The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur
About Danny Schuman
Danny Schuman is a writer, marketer, and entrepreneur based in Chicago. He founded the marketing consultancy Twist and has worked with major brands such as Nike and Coca-Cola. His work focuses on helping individuals and organizations communicate authentically and creatively.
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Danny Schuman is a writer, marketer, and entrepreneur based in Chicago. He founded the marketing consultancy Twist and has worked with major brands such as Nike and Coca-Cola.
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