Christophe Morin, Patrick Renvoise Books
Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. They specialize in applying neuroscience to marketing and sales strategies.
Known for: Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
Books by Christophe Morin, Patrick Renvoise
Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
This book explores how recent discoveries in neuroscience can be applied to marketing and communication. The authors explain how the 'old brain'—the primal decision-making center—drives human behavior and how understanding its mechanisms can help professionals craft more persuasive messages. It provides practical frameworks for influencing audiences by appealing to their instinctive responses rather than rational thought.
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Understanding the Triune Brain: Where Decisions Really Begin
When we observe someone debating a purchase, we tend to assume logic drives the final choice. Yet neuroscience tells a different story. The human brain evolved in layers, each serving distinct functions. At the outermost layer lies the new brain, the neocortex. This is where rational thinking lives—...
From Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
The Six Stimuli That Trigger the Old Brain
Think of the old brain as a vigilant guard, scanning for threats or opportunities. Over millions of years, it developed a specific set of triggers—a sensory code that tells it when to pay attention. Through research, we identified six primary stimuli that consistently awaken the old brain: self-cent...
From Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
About Christophe Morin, Patrick Renvoise
Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. They specialize in applying neuroscience to marketing and sales strategies. Morin holds a Ph.D. in Media Psychology, and Renvoise has a background in computer science and marketing. Together, they have pion...
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Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. They specialize in applying neuroscience to marketing and sales strategies. Morin holds a Ph.D. in Media Psychology, and Renvoise has a background in computer science and marketing. Together, they have pion...
Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. They specialize in applying neuroscience to marketing and sales strategies. Morin holds a Ph.D. in Media Psychology, and Renvoise has a background in computer science and marketing. Together, they have pioneered methods for understanding and influencing consumer decision-making through brain-based research.
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Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. They specialize in applying neuroscience to marketing and sales strategies.
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